Chords Musicians App
Project Overview
The product:
Chords is an international musicians for outdoor wedding venues company that provides a platform for couples and musicians to find each other and match. The target audience is couples who are engaged.
Project duration:
August 2022- January 2023
​
The Problem
Couples have difficulty finding musicians for their outdoor wedding venues using just their local pool of musicians.
My Role
UX designer designing an app for Chords from conception to delivery.
The Goal
Design an app that allows users to easily find and match with the best musicians and book them easily using the app.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Impact
The app makes users feel like Chords give them access to a large pool of musicians with affordable rates.
One quote from peer feedback:
“The app made it so easy and fun to find the perfect musician for my perfect wedding! I would definitely want to use this app to book a musician for my wedding!”
What I learned:
While designing the Chords app, I learned the entire design process from beginning to end, top to bottom. This was the first design project I tackled with the knowledge I gained from Google UX Design course. Designing the product, conducting usability studies to test it and applying the feedback to improve the design proved to be a process I fell in love with.
Understanding the user
-
User research
-
Personas
-
Pain points
-
User journey maps
User Research Summary
I conducted secondary research to learn about the users who could potentially look for musicians for their outdoor wedding venues.
Then, I conducted interviews and created empathy maps to understand the users I was designing for and their needs.
A primary user group identified through research was couples who were having difficulty finding a musician who would play the type of music they preferred.
This user group confirmed initial assumptions about Chords’ customers, but research also revealed that finding a musician was not the only issue. Other user problems included high hourly rates of available musicians, a small pool to choose from, and musicians' objections to playing outdoors.
User Personas
User Pain Points
Couple-Musician Mismatch
Couples are forced to choose from the existing musicians, lacking the ability to specify the genre they prefer.
Sports
Click here to edit the text and include the information you would like to feature.
Culture
Click here to edit the text and include the information you would like to feature.
Lifestyle
Click here to edit the text and include the information you would like to feature.
Mismatch
Couples are forced to choose from the existing musicians, lacking the ability to specify the genre they prefer.
Access
Couples have no platform to have access to musicians who don’t live in their local area.
Budget
It is hard to find musicians who would fit the budget allocated for the outdoor wedding.
Finding outdoor musicians
It is hard to find musicians willing to play outdoors from the small pool of local musicians.
User Journey Map
Mapping Jenny’s user journey revealed how helpful it would be for users to have access to a large pool of musicians with varying hourly rates to choose from.
Starting the Design
-
Paper wireframes
-
Digital wireframes
-
Low-fidelity prototype
-
Usability studies
Paper wireframes
Digital wireframes
Low fidelity prototype
Usability study findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 Findings
Users want to see more musicians
Users need more details about musicians
Users want confirmation message after booking
Round 2 Findings
The design colors are not attractive
Text style and size are not attractive
Users want flexibility to choose instruments while booking musicians
Refining the Design
-
Mockups
-
High-fidelity prototype
-
Accessibility
Before usability study
After usability study
High fidelity prototype
Provided access
to users who are vision impaired through using high contrasting colors and large font.
Used icons to
help make
navigation easier.
Used simple design to help all users
better understand
the process.
Accessibility Considerations
